While a new entry into the bike realm, WD-40 is quick to point out their bike roots run deep. In fact, the way most people, not just cyclists, but everyone, learns about WD-40 is through their bike. Kids use it after leaving their BMX bike out in the rain and have a connection with the brand for the rest of their lives. Current mechanics may not recommend hardware store WD-40 but that’s because it’s not designed to be bike specific. It’s a multi-use cleaner, a dryer and a light lubricant and won’t last long on a chain.

Enter WD40 Bike. The line consists of five products, wet and dry chain lubes, a heavy duty degreaser, a foaming bike wash and a frame protectant. These are specifically engineered by WD-40’s stable of Phds for the bike and based on feedback from professional mechanics. With the bike market growing faster than the car market WD-40 has invested in bikes for the long haul. With their brand recognition and the long standing relationship most riders have with WD-40 classic (still the best way to brake loose any frozen pivots) bet on this new line to find massive success on your bike shop’s shelves.

More: WD40bike.com