XTERRA, the off-road triathlon and trail run series, has announced Rudy Project as its official eyewear and helmet sponsor in the U.S. Rudy Project, a maker of sunglass, prescription eyewear, and helmet manufacturing, will continue this partnership through 2014.
“Over the years, we’ve had a solid working relationship with the folks and athletes at XTERRA, so it only made sense to partner with them officially, given their influential, positive role in the endurance world,” said Paul Craig, President and Co-Founder of Rudy Project North America. “By partnering with XTERRA, Rudy Project and XX2i hope to grow within the sport of triathlon, cycling, and running,” he added.
As a participating sponsor, Rudy Project will connect with XTERRA’s active, national audience of adventure seekers, weekend warriors and competitors via the XTERRA America Tour of more than 100 off-road triathlons and trail runs held across the U.S. annually.
“Rudy Project has a history of making great products, evident in the number of athletes seen wearing their sunglasses and helmets at our races,” said Tom Kiely, the CEO of TEAM Unlimited/XTERRA. “They have also been great supporters of the sport of triathlon, and we’re excited to have them on our team,” he added.
The partnership is good news for XTERRA athletes, as Rudy Project sunglasses, helmets, and performance bags will be awarded at events nationwide. XTERRA endurance athletes, their families, and friends can also benefit via exclusive XTERRA special offers.